As a founder, you want to build a marketing machine that helps you hit your growth targets. Together, that’s what we’ll do.

I helped shape B2B marketing for the Dutch tech scene over at Unmuted. Now you can hire 100% of me along with my buddy Claude Code, as well as freelance videographers and designers where relevant; no outsourcing or delegating and no overhead.

No weekly MQL reports and arguing over attribution models. No "influenced vs sourced" debates, trying to win “credit”. Just marketing that gets you ICP-fit hand raisers that actually want to buy your stuff. How's that for a change? 😁

- Maurice Canisius, in his role as CEO and Co-Founder at SpeakUp.

It’s really hard to find a good freelance B2B marketer, let alone hire someone in-house. Most simply climbed the corporate ladder and are still stuck in a bygone era of lead-gen.

What you end up talking to, for one of your most crucial revenue-generating operations, are mostly “strategists” who’ve never had skin in the game and need to hire people to do the real work, or T-shaped folks only good at taking orders in their specific speciality.

Most of your senior demand gen applicants or even “fractional CMOs” built their careers through a single specialism within 1-3 companies, which results in:

• Experience and lessons learned from one or few companies, often while having had next to no influence over those companies’ growth trajectories.
• No first-hand experience architecting, building and optimising a Go-To-Market machine that rakes in revenue efficiently and at scale, now and in the future.
• Knowing all the right words from following the right people on LinkedIn, without actually having any clear first-principle thinking behind the concepts or when and how to utilise them (ABM, ICP, TAM, Positioning, SEO, Demand Generation, Attribution, Founder-led Marketing… etc etc)
• Following hypes without doing the fundamental work on the use case for a given new tactic/trend (AI slop… 20-step Clay workflows just to experiment with doing outbound…).
• Over-indexing on their “T” skill (paid, content, field, SEO) and relying on outdated “best practices” for execution based on what was passed down to them years ago, not knowing what’s truly best to create demand today and not having the skills to figure it out for tomorrow.

Maybe once in a blue moon ICPs are questioned, messaging gets tweaked, and a channel gets experimented on. But there’s no expertise being built around doing all those things, and much more, let alone at the level that you need to succeed.

What you want is someone who can help you build out that founder brand strategy, who knows how to make LinkedIn Ads run profitably, who knows what Google Ads can and cannot deliver.

Someone who will challenge your ICP and positioning, who knows what it takes to write great website and ad copy and who can train you and your team the first-principles approach to B2B marketing.

That’s where I come in 🫡

If you’re looking for a truth-seeking B2B marketing sparring partner… look no further 🧑‍🔬

Working with me means you get a both a critical-thinking sparring partner and an operational powerhouse. We’ll do the right things, at the right level of execution, at high pace.

I’ve created many of the playbooks in use at Unmuted so I know what great looks like and if something hasn’t been done before, I’ll be your best bet to figuring it out. All the while balancing long term and short term thinking, from strategy to execution.

In a timespan of weeks or months, I will architect, build or upgrade your very own pipeline-creating demand marketing engine. I can do that on my own, together with your team, or simply give you the blueprint.

To get there we’ll look at:

1. Your company’s proprietary qualitative and quantitative customer data, CRM, competitive, market, founder and sales insights will guide us to strategy.
2. Your product, operating model, subject matter expertise, deal-dynamics and your human and financial resources will guide our/my/your team’s GTM roadmap.

With all those insights we will utilise and experiment with the most effective or promising tactics within your context, not with what some outdated “Growth Hacking” course said or what some “Industry Expert” has been preaching for ten years in a row.

I will make sure we crack the code on getting to actual bottom-line results, as fast as possible. With me you get all the strategic value from an elite B2B marketer, with all the flexibility of hiring a one-man-army, who has no overhead and complete freedom in forcing out the truth.

Whether you’re building a team, scaling up a paid engine, figuring out how to position your product, trying to build an accurate account list or wearing the HoM/CMO hat for the first time, I can offer different levels of involvement. Find out how you can hire me.