About me

About me

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Of course there’s a longer story behind my freelancing career as it stands today. I hope the overview below gives you a fun look behind the scenes of that bigger journey 🙂

Began playing poker at the age of 7. First for fun, then it kickstarted my career at 13 years old.
Began playing poker at the age of 7. First for fun, then it kickstarted my career at 13 years old.
After four years of “entrepreneuring” my way to a CV, I became the first marketer over at MoneyMonk.
After four years of “entrepreneuring” my way to a CV, I became the first marketer over at MoneyMonk.
Two and a half years into my SaaS journey I made the leap to join Unmuted as #5 in 2022.
Two and a half years into my SaaS journey I made the leap to join Unmuted as #5 in 2022.
My goodbye party in 2025 after growing to 29 people (sidenote, I’m back freelancing for Unmuted as of August 2026)
My goodbye party in 2025 after growing to 29 people (sidenote, I’m back freelancing for Unmuted as of August 2026)

Career “path” in short

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Started earning money playing online poker at 13, totalling some €27k in earnings when I quit at 19 🃏
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Took over managing the poker website I was winning on at the age of 17 for $3k/m freelance
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Instead of studying econometrics as planned I co-founded a B2C real-item gambling/e-com platform at 18 as 20% shareholder
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Started as the first marketer at MoneyMonk, owning B2C (freelancers as customers) growth and establishing the B2B (bookkeepers as users / resellers) proposition from scratch 🧮
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Started at Unmuted as Sr. Demand Marketing Manager being employee #5 🌱
  • Began my freelance journey 🚀

Fun facts and personal trivia

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Have been showering cold and taking ice baths since the age of 17 🥶
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Completed the Spartan Beast 21k twice 🏅 (Update: thrice as of 2026)
  • Listened and read content from Chris Walker and Gary Vaynerchuk for hundreds of hours 🔂
  • “Far-Advanced” (Vergevorderd) at salsa dancing; I got moves 🕺
  • I stopped drinking alcohol before turning 19… I’d barely gotten started 😉
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Read over a hundred books 📚

Core competencies & skills

  • Critical thinking & truth seeking, regardless of who’s right
  • Great at having shower thoughts that reveal faults in my thinking, openly admitting such faults and then improving on the strategy to deliver still more value
  • Playing devil’s advocate and challenging (hard-)held beliefs
  • Separating “KPIs” from true business-goal-aligned metrics
  • Memorising, processing and utilising many inputs at the same time to recognise patterns